Designer
Victor Moscoso
Designer
Victor Moscoso
Moscoso's academic training as a designer helped to lend artistic credibility to a flourishing medium of commercial art — the rock poster and handbill. His designs, which included several pieces for the Avalon Ballroom and the Fillmore Auditorium (San Francisco's main concert venues in the 1960s), featured a swirling array of bright colors, dense imagery, and almost illegible lettering that was hand-drawn rather than typeset.