For well over a decade Matt Cliff has worked closely with artists and companies far and wide to develop their brands. His attention to detail and care for their needs and stories has helped him to build a strong body of work and even stronger relationships with his collaborators. Growing up in Fort Worth, Texas in a single parent, low income household, Cliff watched his mother balance multiple jobs to make ends meet with poise and grace. Her work ethic and cool demeanor in the face of pressure and adversity, molded Cliff into a hardworking adult pulling 70+ hour work weeks balancing endless restaurant jobs and school, while chasing down his dream of creating beautiful and meaningful work for artists he admired. That nose to the grindstone work ethic is apparent in his willingness to take on difficult, tedious, and quick turnaround projects and deliver.
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