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About this poster
The High Mass was some sort of happening and theatre production intended to promote a new “Hippie-dashery” or boutique called “Hip Arts,” which was no doubt full of hippie fashion, crystals, incense, bells, beads, patchouli oil and probably lots and lots of rolling papers. There are two versions of this poster. One advertises the High Mass as happening at The Purple Onion Two at 435 Broadway in North Beach and that poster’s identical twin identifing the location as the Encore Theatre at 422 Mason Street. The Encore seated 140 and had served the San Francisco Actor's Workshop starting in 1959. The San Francisco Mime Troupe presented “‘That’ Minstrel Show” at the Encore from January 5- February 6th 1966.
Trained as a commercial artist, Bob Fried came to San Francisco from New York to study at the San Francisco Art Institute and work as a free-lance designer. In 1966, he began to look at the rock posters that were appearing throughout the Bay Area. Encouraged by Victor Moscoso, whom he met at the Art Institute, he began to create his own posters. He wanted to keep them simple to convey feelings of dimensional space, similar to an acid trip. Fried attempted to convey the feeling of the plasticity of time that was his experience on LSD." Fried did extensive work with The Family Dog starting in 1967. This poster was produced by Fried’s independent poster company called, “The Food.”
Edition Details
- Class: Event Poster
- Release Date: 11/15/1967
- Print Type: Limited Edition (LE)
- Variant: OP-1 Edition
- Designer: Robert Fried
- Producer: The Food
- Status: Official
- Technique: Offset Lithograph
- Size: 21 3/4" x 26 3/8" (55.25 x 66.99 cm)
- Series: Art of Rock (AoR)
- Series ID: AoR-2.368
- Series: The Food (FOOD)
- Series ID: FOOD-67-04
Event Details
- Event: The High Mass
- Date: 11/15/1967
- Venue: Encore Theatre
- City: San Francisco
- State: California
- Country: United States
Awards
Statistics
- Sold: 4
- 6 Month Average: $0
- Average Price: $29
- Lowest Price: $18
- Highest Price: $52
- Original Price: $0
Price History
| 08/16/2021 | $350.00 | Private Sale |
| 08/16/2021 | $800.00 | Private Sale |
| 07/29/2021 | $75.00 | Private Sale |
| 07/27/2021 | $50.00 | Private Sale |
| 07/06/2021 | $70.00 | Private Sale |
| 08/16/2021 | $350.00 | Private Sale |
| 08/16/2021 | $800.00 | Private Sale |
| 07/29/2021 | $75.00 | Private Sale |
| 07/27/2021 | $50.00 | Private Sale |
| 07/06/2021 | $70.00 | Private Sale |
| 08/16/2021 | $350.00 | Private Sale |
| 08/16/2021 | $800.00 | Private Sale |
| 07/29/2021 | $75.00 | Private Sale |
| 07/27/2021 | $50.00 | Private Sale |
| 07/06/2021 | $70.00 | Private Sale |
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